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| Loraine ‘Raine’ Seville Feature |
Loraine ‘Raine’ Seville’s transformation from aspiring amateur singer to full-fledged professional is the kind of story which scriptwriters dream up and youngsters dream of.
“In mid-2007 I was by the Consumer Plaza in my van singing and Serani (of DASECA fame) heard me, came over and said ‘yuh can sing’. Two days after he saw me again, requested a demo and I said ‘no problem!’. I went home, got the demo together, saw him the next day and he said ‘I love yuh voice and I want to work with you’. The link has been there ever since," Raine says.
One year and lots of lessons learned and hard work later Raine is the first lady of the high-riding DASECA camp with her unforgettable R&B/dancehall sound, her solo single ‘Drive Me Crazy’, along with a video, set to hit the streets soon. She is also featured on three duets scheduled for release shortly, 'Rain A Fall' and ‘Crying for Peace’ with Serani and 'Reserve' with Bugle. And there are lots more to come.
Born on July 25, 1986, Raine has had a passion for music for as long as she can remember. She has performed at weddings, office parties and school concerts and in 2005 closed a special CVM Valentine’s Day Show while still a student at the University of Technology (UTech). She also entered the first Digicel Rising Stars in Mandeville, but only made it to the top 100. From 2004 - 2005 Raine was a part-time student at the Edna Manley College of the Visual and Performing Arts and in 2006 - 2007 continued voice classes with the distinguished voice trainer Georgia Schlifer.
Raine has not neglected school, as she holds a Bachelor’s Degree with honours in Marketing/International Business from UTech. “I’ve had a genuine love for music ever since primary school. However, my parents thought it was best to at least complete my studies up to tertiary level before pursuing the music,” she says.
It is no surprise, then, that Raine has the full support of her family.
Raine Seville applies her marketing knowledge to her career, explaining “music is the love of my life and it has a lot to do with marketing. In this case I am the product and through DASECA I am being marketed to the world…I'm incorporating Marketing into my career".
Leaving a secure job in marketing for the up and down world of music does not hold any terrors for Raine, as she uses the confidence her father expressed in her before he died as her foundation. “Shortly before my father died he said that out of all his kids if he was to die he knew I would be the only one he wouldn’t have to worry about. That gave me a permanent drive to succeed, made me truly realise that it was my duty and responsibility to achieve, no matter what obstacles may come my way. My destiny lies within me, so once I have God, health and courage I must achieve” Raine says.
Raine describes herself as a dedicated, spiritual and focused artiste who is always willing to learn. “I’m a very laid-back person who loves to communicate, loves to help people and very spiritual. I put the Lord first in everything that I do. Raine Seville the artiste is a dedicated and disciplined person who studies her influences in order to always try to better herself as an artiste,” she says.
Raine Seville has high hopes of being not only a singer but also becoming a mogul in the business. Influenced by entertainers such as Whitney Houston, Lauryn Hill, Tupac Shakur, Tanya Stevens, Lady Saw, Bugle and Serani, Raine hopes to one day reach their levels of success. She says "my aim is to uplift the music. I won't allow negativity to stop me from progressing and will try my best not to contribute to negativity. I see myself making an effective and positive mark in the industry, being a mogul, working overseas and being international".
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